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Google Places API vs OpenStreetMap vs Foursquare: Best for B2B Lead Scraping?

Technical comparison of Google Places, OpenStreetMap, Foursquare, and MapMyIndia for B2B lead generation and web scraping in 2026.

A

Arjun Singh

SaaS & Automation Researcher

·2026-02-18·8 min read

1. Overview of the 4 Major Business Directory Providers

When engineering a modern B2B lead extraction system, choosing the right underlying data source determines contact quality, cost, and completeness. Here is an architectural breakdown of the four major platforms:

2. Coverage & Data Accuracy Comparison

1. Google Places API

Pros: Highest global coverage, freshest telephone numbers, authentic user reviews, and active status tracking.

Cons: Strict API rate limits, expensive pricing tiers ($17–$32 per 1,000 requests on raw Google Cloud).

2. OpenStreetMap (OSM) / Overpass

Pros: 100% open-access, zero licensing fees, excellent geographic tagging for physical shops, factories, and buildings.

Cons: Lower fill rate for telephone numbers and websites compared to Google.

3. Foursquare Places

Pros: Premium venue metadata, popular in North America, Europe, and Southeast Asia for dining, entertainment, and corporate offices.

Cons: Lower coverage for industrial and B2B manufacturing companies.

4. MapMyIndia (Mappls)

Pros: Unrivaled hyper-local address accuracy for India, covering industrial corridors, SEZ zones, and village-level POIs.

Cons: Limited to the Indian subcontinent.

3. Cost, Rate Limits & Reliability

Running raw API queries on Google Cloud can quickly cost hundreds of dollars each month. By using an aggregator like LeadGen Pro, users get access to pre-authenticated enterprise pipelines across all 4 providers starting at a fraction of raw API costs.

4. Why Hybrid Multi-Source Scraping Wins

Instead of locking into one vendor, a multi-source engine queries OpenStreetMap and Foursquare for baseline coordinates, cross-references with Google Places for ratings and phone numbers, and taps MapMyIndia for verified Indian addresses. This hybrid approach produces up to 3x higher contact discovery rates.

5. Summary & Recommendation

For most sales and prospecting teams, using a platform with multi-source switching built in gives you maximum flexibility and cost efficiency.

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Frequently Asked Questions

Can I switch between data providers in LeadGen Pro?

Yes! You can choose Google Places, OpenStreetMap, Foursquare, or MapMyIndia for every individual search, or let AI select the optimal source automatically.

Which provider is best for extracting leads in India?

For general retail and medical leads, Google Places is best; for industrial, manufacturing, and tier-2/3 Indian cities, MapMyIndia and OpenStreetMap offer superior local coverage.

Tags:#Google Places API#OpenStreetMap#Foursquare API#MapMyIndia#Data Scraping Architecture
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